Helpful tips for attractive roller banner design
Roller banners are commonly known as roll up banners and pull up banners. Mostly used during events like exhibitions, product launches and trade shows, these banners are an important resource for all advertisers. It has been seen that exhibitors using these banners are able to create impact and send out important information to their customers in the easiest manner possible. While it’s important to put the right information across, it’s also important that these banners are designed aesthetically to be able to catch the attention of potential and existing customers. If you plan to include pull up banners in your advertising strategy, do not underestimate their power as an advertising tool and keep these designing tips in mind before you finalize a design with a manufacturer.
1. Place the logo at the top – The topmost part of the roller banner should be used to display the company logo. This is the most common eye level and the most important information on your banner should be displayed here. This can be the logo, slogan or the product highlight for the day. Doing this will grab the attention of the onlookers.
2. Fill up the information from left to right – You have to keep the reading preferences of customers in mind while designing. Most customers read the information from left to right or from top to bottom so you need to remember this while finalizing the text for pull up banner stand you’re designing. Only include relevant information and do not use too many words. Your team at the exhibition should be trained to provide further information to the customers.
3. Use of pictures – Images used on the banners should be high resolution to make the banners appear attractive. It’s understood that you are using images straight from the internet but make sure they are 300 dpi or more. You can consider buying high resolution images if none related to your product is available on the internet.
4. End it with contact details– The final detail you need to add to the roller banner design is your contact details. Doing this is very important because not all customers may get a chance to speak to you at the exhibition. Some of them might be interested in your services and may contact you through the details you put up on the banners.
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