Extra large outdoor banners can be more effective than a television advertisement
Marketing has evolved and changed forms in the last few decades and turned digital. In this era of digital advertising and marketing, there are certain media tools that are still more popular than digital means. These tools and methods are not just effective, they are pocket-friendly and popular as well. Yes, we are talking about custom banners. Advertising done through extra large outdoor banners can be more effective than a television advertisement that lasts for only a few seconds and costs thousands. Though it is one of the oldest methods of advertising but most businesses still use it to advertise products and services that require special attention from a large audience.
Types of materials available for extra large outdoor banners
Though there are a variety of materials available, here we compare the two most popular ones – Vinyl and Canvas. Most people choose Vinyl over fabrics due to its durability and strength. Also available in the market is canvas, which looks appealing when printed or painted with bright colors. Both these materials have their advantages as well disadvantages that will be based on your requirements and usage.
How is Vinyl banners printed?
Two popular types of Vinyl available for orienting extra large outdoor banners are Matte and Gloss. You can choose the type based on where the banner is going to be displayed. You can choose the following type of printing methods for your custom outdoor banners:
- Single color printing
- Two color printing
- Picture printing on banners
- Full color banners
A good banner manufacturer will always make use of a good quality solvent printer to print banners. This is because solvent inks are the best choice for printing banners and you won’t even require a lamination to finish the banners. There are other types of inks available – called the UV-Cure inks that are used for the same purpose but are a little on the expensive side. If you do not have budget constraints, you can choose this ink type as well to have your banners printed.
Where am I going to be displaying it, and for how long? Is it going to be subject to wind and weather? How frequently will I need to transport it? In most scenarios, a vinyl banner will provide the most enduring, effective, and inexpensive means of conveying your message. Make sure that you collaborate with the right service provider in order to source the best extra large outdoor banners.
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